Textile Industry
Large Markets Create Major Opportunities
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Industry Overview
With a population of 82 million, Germany is Europe's largest consumer market. The German population is affluent and the trend of recent years has shown continuous positive development. German consumers - ranging from the conventional to the trend-setter - follow increasingly individual value-for-money concepts. This means that they are just as open to discount retailers as they are to established brand names across different product segments. E-commerce, flexible opening hours and innovative sales services help boost demand. Modern and consumer friendly retail structures support both volume business as well as niche suppliers alike.
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