ITB-Berlin, March 10-14, 2010

Tourism Industry Trade Show

With about 180,000 visitors, among these 108,000 trade visitors, and over 10,000 international exhibitors from 180 countries, ITB Berlin is the leading B2B-Platform for the tourism industry. In addition, the world's largest tourism convention Market Trends & Innovations provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the tourism industry are present, from tour operators, booking engines, destinations, airlines, and hotels up to car rentals.

The ITB Berlin Convention 2010 will highlight the effects of the financial and economic crisis on tourism, the structural changes in society, and shifts in travel patterns. From March 10-12, 2010, more than 200 leading speakers and panel guests from science, politics and with practical experience will present topics and discuss the future of travel at around 100 events. Theme days include: Marketing and Distribution Day, Future Day, Hospitality Day, Aviation Day, Corporate Social Responsibility Day and Destination Day and focus on a variety of aspects of today's tourism industry.

The ITB Business Travel Forum will take place on all three days of the convention. Workshops, panel discussions and keynote speeches at the MICE Day, Strategy Day and Hands-On Day (with a focus on economics) will provide opportunities for furthering one's knowledge on business travel and events management. From March 10-11 decision-makers from all walks of the global tourism industry can find out about the latest technology trends at the Travel Technology Conference PhoCusWright@ITB.